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Privacy Policy
Updated January, 23rd 2024
This Privacy Statement applies to your personal information collected or processed by Little Wonder Toy Shop and its affiliated entities through its applications, platforms, services, or other resources related to, distributed on, or available through this website where this Privacy Statement is located or referenced. Please read this Privacy Statement carefully to understand our policies and practices regarding your personal information and how we will treat it.
This Privacy Statement may change from time to time. We will notify you of changes by posting an updated copy to the Site, or by changing the “Last Updated” date above. So please check it periodically for updates.
WHAT CATEGORIES AND SPECIFIC PIECES OF PERSONAL INFORMATION DO WE COLLECT AND PROCESS?
We may collect or process various categories and specific pieces of personal information, including the following:
a. Contact Information and Other Identifiers
We collect contact information and other identifiers, which may include names, shipping addresses, telephone numbers, and e-mail addresses such as when you provide them to us when placing an order, or when doing business with us. The Site may allow you to establish a username and password to set up an account and to provide security questions and answers in connection with your account.
Contact information and other identifiers are sourced directly from you. They are used to provide and improve the features, products and services you request; for registration and promotions; to communicate with you and provide you with information; to provide you with personalized content, information, and to send you coupons, offers and other information on our products; when we perform our obligations under a contract with you; and to deliver relevant advertising; and/or for research purposes.
b. Commercial, Customer Records, and Preference Information
We may collect payment card and other payment details if you make a purchase. We may also collect information about your purchase history and preferences. This information is generally sourced directly from you when you call, email, place an order for products or services, or otherwise communicate with Little Wonder Toy Shop. This information is used to provide and improve the features, products and services you request; to provide you with personalized content, information, and to send you coupons, offers, and other information on our products; when we perform our obligations under a contract with you.
c. Device, Internet, and Network Activity
For example, we may collect Internet Protocol (IP) address or device identifier, your Internet service provider, your device’s operating system, browser type, websites visited before or after you visit our website, pages viewed and activities at our website, as well as your interaction with advertisements. We or our vendors may also collect and record page interaction information and other electronic communications and content from your use of the Site (such as content entry, mouse movements, online chats, screen captures, the date, time, and location of your visit, what areas of the websites you visit and for how long, what search terms or other data you enter, and what products or content or links you view and click on), and methods used to browse away from the page. We or our vendors may also embed technologies (which may include, for example, web beacons, tags, and pixels) in the emails and other communications we send to you to help us understand how you interact with those messages, such as whether and when you opened a message or clicked on any content within the message. We may engage or otherwise permit other parties to also collect this information. Third-party service and advertising partners may also collect information automatically.
Device, internet, and network activity is generally sourced indirectly from you (e.g., from observing your actions on this Site) or from third party service providers, such as a data analytics provider. This information may be used to provide you with personalized content, information, and to send you coupons, offers, and other information, and/or to deliver relevant advertising. This information may also be used for analytics and to help us update, develop, and improve the Site and our products, services, and advertising.
d. Geolocation Information
Geolocation information is sourced from your devices and from the information you submit or provide. Geolocation information may be used to provide you with personalized content, information, and to send you coupons, offers, and other information on our products, and/or to deliver relevant advertising.
e. Inferences
Using other pieces of personal information collected about you, we may draw inferences about you. Inferences drawn from other personal information is sourced indirectly from you (e.g., from observing your actions on this Site) or from third party service providers, such as a data analytics provider. Inferences are used to provide and improve the features, products and services you request; to provide you with personalized content, information, and to send you coupons, offers, and other information on our products, and/or to deliver relevant advertising.
f. Information You Submit, Provide, or Post
For example, we collect information you submit on this Site and our social media pages. We also collect information when you interact with us, such as comments, photos, or other information that you post, through blogs, message boards, or social networking opportunities or other interactive forums.
g. Information From Third Party Sources
We may collect information from other sources, including contact lists, and demographic information from third parties and other sources. This data may be combined with other information that we collect and use for the purposes described in this Privacy Statement.
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WHY DO WE COLLECT AND HOW DO WE USE YOUR PERSONAL INFORMATION?
We may use your personal information for a variety of purposes, including:
a. Providing the features, products and services you request
We may use the personal information we collect about you to fulfill your requests for, and enable your use of, our features, products and services.
b. Registration, contests and promotions
We may use your personal information to enter you in contests if you so choose to enter, to notify you of results and to register you for certain features, products and services in line with your chosen marketing preferences.
c. To communicate with you and provide you with information
We may use your personal information to communicate with you, to respond to your questions or comments, and to provide you with updates and news.
d. To provide you with personalized content, offers, and other information
We may use your personal information to provide you personalized offers and content. We might tell you about new features or updates. These might be third party offers or products we think you might find interesting. If you register with us, we may send you our email newsletters.
e. When we perform our obligations
We may use your personal information to carry out our obligations including obligations under the agreement that we have with you. We also may use information collected offline to notify you of any safety or parts recalls.
f. To advertise, market or provide you with offers
We might use your information to serve you ads about products, services and offers we think might interest you. We might tell you about new features or updates. These might be third party offers or products we think you might find interesting. Sometimes our brands will make offers, coupons and information, including catalogues, available to you through the mail. We also may use demographic and preference information to allow advertising related to Little Wonder Toy Shop products and services to be targeted to the users for whom they are most pertinent. This is designed so that users will see advertising that is most likely to interest them, and advertisers can display their ads to people who are most likely to be receptive.
g. To improve, test, analyze and develop our products and services
We may use the personal information that we collect to improve the Little Wonder Toy Shop family of product offerings, services, as well as this Site and features. We might use your information to customize your experience with us and to conduct research and analysis.
h. We use information for security, safety, and due diligence purposes
We may use your information to protect our company, customers and our business partners and their respective personnel. We also use information to protect our Sites. We may also use information for due diligence or evaluations in connection with corporate transactions.
i. We use information to comply with our obligations, administer our website and services and for internal operations
For example, we use information to administer the Site, such as troubleshooting, data analysis, and testing.
j. We use information to verify requests made pursuant to this Privacy Statement and for other verification purposes
We will use certain pieces of information to verify your identity if you make requests pursuant to this Privacy Statement. The verification steps and the pieces of personal information that we request may vary depending on the sensitivity and nature of your request.
k. For certain automated decision-making activities
To the extent permitted by applicable law, we may use the personal information we collect for serving online advertising, and/or generating a profile for you.
l. When you engage with Little Wonder Toy Shop content through third-party social networking sites
Little Wonder Toy Shop may offer social networking opportunities where personal information may be posted and collected by Little Wonder Toy Shop. Be sure to check posted rules before entering the particular site. Anything you post online is public information, and we are not responsible for anything you voluntarily post online.
m. Contact a Little Wonder Toy Shop customer service or sales representative
When you contact a Little Wonder Toy Shop customer service or sales representative, personal information used to fulfill your particular inquiry may be requested. Such personal information may also be used to track a claim, open a problem report, or other administrative process that requires personally identifying you.
We use information as otherwise permitted by law or as we may notify you from time to time.